Fractional CPO
Get a senior CPO on your side, without the full-time salary
Our CPO services
Executive product leadership that connects your vision, users, and technology, executes the detailed work that turns ideas into products people actually use
We create a pragmatic product roadmap that balances customer needs, technical constraints, and commercial impact.
Features are prioritized using simple, transparent criteria, making it easier for leadership and teams to understand why you’re doing what you’re doing and in what order.
User journeys and experience
We map critical user journeys, from first touch to value and retention, and define the experiences that support them.
This includes flows, states, and edge cases, providing design and engineering with a concrete blueprint rather than vague ideas.
We help you define a clear product vision and strategy that aligns with your business goals and market reality.
You get a focused view of what to build next (and what not to), so teams stop chasing random features and work toward the same outcomes.
Product vision and strategy
Roadmap and prioritization
Specifications and requirements
We turn strategy into clear, actionable requirements: product specs, PRDs, user stories, and acceptance criteria your teams can execute.
When needed, we join grooming and planning sessions to make sure nothing is lost in translation between business and engineering.
Discovery, validation, and feedback loops
We structure lightweight discovery: customer interviews, feedback collection, and simple experiments to validate ideas before you over‑invest.
That means fewer dead‑end features and more development energy spent on things that actually move the needle.
How CPO as a Service works
Part-time executive leadership, full-time results
Discovery & audit
Understand your product, users, backlog, and current decision process.
Product strategy & roadmap
Define positioning, core features, and a 6–12‑month roadmap.
Translate into work
Write key specs, user journeys, and prioritize backlog with your teams.
Ongoing leadership
Join leadership and squad rituals, refine roadmap, and keep product, tech, and go‑to‑market aligned.
Perfect for companies that…
Have strong domain knowledge but lack senior product leadership to turn it into a clear roadmap
Are building or scaling a product and want a structured way to prioritize what gets built.
Feel that design, engineering, and marketing are not fully aligned around the same product goals.
Need someone who can think at C‑level and, when needed, jump in to write the specs and user journeys.
Get in Touch
Ready to align your tech with business goals? Reach out and let's start the conversation.
Phone
054-7444194
keren@markettech.co.il
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